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Tostitos rolls up its sleeves with Walmart | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
Tanya Kostiw

To drive trial of its new innovation, Tostitos has partnered with Walmart on a shopper program that taps into multiple touchpoints along the path-to-purchase.

The PepsiCo brand is promoting its new Tostitos Rolls! (a rolled-up corn tortilla chip) with a program that aims to reach moms online during their pre-shop phase with the retailer.

http://strategyonline.ca/2015/08/05/tostitos-rolls-up-its-sleeves-with-walmart/
 

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